The 2008 Shades of Man calendar was created as a celebration of masculinity and it's diversity. Acknowledging the fact that men come in all shapes, sizes, ethnicites and hues. SOM 08 is a testament to that fact as exemplified by the fourteen men that grace it's pages.
SOM 08 was also created as a philanthropic venture of the Ishai Creative Group, Inc., a multifaceted development and design company in Tampa, FL. Assisting in the raising of funds for two Tampa Bay charities, Francis House, Inc., and the People of Color AIDS Coalition, Inc. A generous portion of both retail and wholesale revenue garnered from the sale of this calendar will be donated to each of these worthwhile charities.